Membership recruitment is essential because it ensures more youth benefit from Scouting’s mission of building character, citizenship, and leadership. Membership growth keeps Scouting units strong and sustainable. More Scouts means more energy, more leadership, and better program experience for every youth.

There is no single way to recruit. The most effective units use a mix of tools to stay visible and welcoming year-round. Success comes from planning and sharing the work. By choosing key strategies, assigning ownership, and communicating your plan, your unit creates accountability, aligns volunteers, and gives your district and council the ability to support your efforts.

Units should submit their Membership Promotion Plan and Materials Request Form in advance of their primary recruitment efforts. Early submission ensures your unit has the materials, support, and visibility needed to execute your plan effectively and reach families at the right time.